IMR Automotive Market Research

To drive smart business decisions, you need sound, validated market insights about your customers, their habits, and what drives their decisions.

Since 1975, IMR has been a pioneer in automotive market research. No other company offers the breadth and depth of experience, and the rigorous methodologies that IMR brings to the table.

IMR conducts syndicated and proprietary market research studies that focus on the automotive industry including the automotive aftermarket and  heavy duty and fleet segments.